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2 min read

What Is CRM and Who Needs It?

In today's fast-paced business world, maintaining a strong relationship with your customers is more important than ever. That's where Aerie comes in. Our team of experts is dedicated to developing, creating, and implementing top-of-the-line CRM systems that will take your customer relations to the next level. 

The latest and greatest Customer Relationship Management (CRM) solution is Microsoft’s well-known Dynamics 365. Aerie's solutions are designed to improve, speed up, and automate the customer interaction process in any company, providing a set of powerful tools to track, organize, and securely store the information your company has about its customers.

The Many Advantages of Using a CRM System

In the past, most of the systems that could pass as something similar to a CRM platform used pen and paper, printed instructions, and large file cabinets to get the job done. These days, a powerful CRM can provide integration and automation for a whole host of processes to lessen and speed up the activities of most businesses.

CRM-monitor-laptop-insightsThe benefits of using a CRM system to power up your business are quite extensive. The use of AI with pertinent sales monitoring processes can lead to improved results when it comes to identifying relevant leads and providing customers with a seamless experience. Marketing and sales experts can benefit greatly from the use of a CRM, due to the ability to track customer engagement, create impressive marketing campaigns, and analyze the effectiveness of past campaigns and sales.

Consolidated profiles and the ability to share data between teams can streamline your workload and make it easier for your professionals to make rapid and informed decisions. Automation combined with AI capabilities can further improve the work cycle while ensuring that common mistakes and errors can be minimized.

Redefining Customer Support

Through improved visibility and productivity, customer support teams can identify key problems faster, and address them in a way that ensures positive, ongoing customer engagement. A reliable CRM will provide tools for managing customer inquiries, requests, and complaints, as well as tools for case management and support analytics.

john-thibeault-aerie-MCSSupport agents and technicians have the most to gain from the use of a good CRM system, as real-time communications allow them to coordinate to apply valuable insights to their workflow and optimize their time use and resources.

As CRMs can ensure invaluable tools such as location tracking, scheduling, appointment reminders, and secure connectivity, ensuring that your customers remain happy with their experience and that your sales keep going up.

With Aerie at your side, you can rest assured that your CRM systems are in capable hands. Our innovative solutions will revolutionize the way you interact with your customers, from tracking sales and support requests to analyzing consumer data and more. Contact our experts today to learn how we can help take your business to the next level.

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