Why Smart Companies Choose Microsoft Over Google for Maximizing Productivity

Posted by Dave Fisher on 09.06.22
Dave Fisher
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Choosing the type of software your company will use is a huge decision. Not only will these products influence your day-to-day operations, but they will also impact your company’s most valuable resource: employees. Whether we like it or not, the right software can make or break employee productivity.  

When making the decision between Google products or Microsoft apps for your business needs, company decision-makers may be surprised to learn in the U.S. alone, nearly 880,000 companies use Microsoft products. Why? Because if productivity and streamlined processes are part of the goals for your business, Microsoft provides a superior solution. 

If you find yourself waffling between the two check giants — read on! If productivity and efficiency are your goals, you may just find that the right choice for your business is crystal clear.  

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Easier Collaboration (Internally and Externally) 

Teams-logoNot only does Microsoft make it easy to collaborate with powerful features that allow users to easily share, collaborate, and restrict access to private documents within your organization. It also makes it easier to collaborate and share across organizations. Our Microsoft Teams consulting experts can connect your MS Teams to your Sharepoint Intranet to advance your business's internal and external communication. 

Microsoft Office has the majority share when it comes to productivity software, and it is also preferred by the biggest (and brightest!) companies. In fact, it is estimated that 70% of Fortune 500 companies use Microsoft products. This means that whether you are sharing internal documents or negotiating deals with your newest partner, chances are they will be using Microsoft applications to share and collaborate.  

Increased Security for Daily Operations 

For those with security and privacy top of mind, Microsoft proves superior when it comes to keeping information safe. Notably, Microsoft Edge is more secure than Google Chrome when it comes to defending against phishing and malware. 

This emphasis on security is highlighted in Microsoft’s arsenal of business applications that prioritize customizable sharing options, privacy, and accessibility features that allow you to take control of who accesses your data and documents, and when.  

An Emphasis on Advanced Solutions 

For those who are set on finding a sustainable solution to a complex problem, Micorosft takes the cake above their Google rival every time. This is especially true when it comes to cloud computing services, primarily because of Microsoft’s ability to provide usable solutions to complex situations.  

The numbers don’t lie: Microsoft provides the solutions that businesses need to take care of their clients and maximize productivity better than the competition. Studies have shown that between 2014 and 2018, the Office 365 adoption rate grew exponentially from 7.7% to 56.3%. Meanwhile, Google’s counterpart, then known as G Suite, experienced a much smaller shift in adoption rate (from 16.3% to 24.8%.) Why was Google’s adoption rate so much lower? Because Microsoft products were able to provide the advanced solutions that Google could not. 

Your Best Foot Forward: Integrating Microsoft Into Your Business 

At the end of the day, healthy competition keeps innovation high and ingenuity strong. However, for a business owner looking to maximize productivity and integrate a solution that works into their daily operations, Microsoft provides a consistent leg up on advanced, secure solutions for your business needs.  

If you have additional questions about what it looks like to integrate Microsoft business applications into your firm, we welcome you to reach out to us at any time. At Aerie Consulting, your productivity is our goal. Reach out today! 

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