If you are shopping around for a customer relationship management (CRM) system, it won’t take long before you stumble across two of the leading mega-vendors in this space: Microsoft Dynamics and Salesforce.
These two heavyweight vendors look similar in many ways. They both offer multi-channel sales and service management, including marketing automation, service and support applications, and social interactions with customers. With so many similar features, it can be hard to differentiate between the two.
Full disclosure time: We are a Microsoft partner and Office 365 solutions provider, but that doesn’t mean we think MS Dynamics is the perfect tool for everyone. We know these two platforms well enough to give you a comparison so you can decide what’s best for you.