Beth Peters

Chief People Officer

"It’s critical to understand not only who we need to hire but also why, and then it’s our job to make sure all employees feel valued and supported, and an integral part of the company’s success"

Experience

When veteran human resources professional Beth Peters wants to break the ice in a group meeting, she may bring up the years she spent as a Midwestern high school student marching around playing the piccolo in rather awkward, tall band headwear known as a q-tip hat. But that was just a short chapter in Beth’s life; she’s a native Mainer who has lived in Vermont since 1994. 

Bethwho rose over two decades to key leadership positions including Director of HR and Administration at The Vermont Teddy Bear Company, HR Manager and Customer Service Manager at Green Mountain Power, and Director of HR and Administrative Services at The Vermont League of Cities and Townsalso knows how to get down to business. Now through her own company, VIVID Workplace, she partners with a range of clients, both locally and out-of-state, to build vibrant, healthy work cultures in support of clear visions developed by strong leadership. 

Working closely with the team at AerieBeth is developing both human resources infrastructure and long-term strategies as a foundation to maximizing the potential of current and future employees within the fast-growing business Aerie’s investment in this partnership indicates its recognition that people are the company’s most valuable assets. “It’s critical to understand not only who we need to hire but also why,” Beth says, “and then it’s our job to make sure all employees feel valued and supported, and an integral part of the company’s success.”  

The fun stuff:

  • Beth cannot wait for the growing season to begin each year in northern Vermont so she can get her hands in the earth and play in her beautifully landscaped gardens. In the colder months she enjoys crafting miniature, fanciful dish gardens.  

  • With her two children, Beth loves to explore nature: observing birds, turtles and frogs in the pond they live by, walking in the woods, cycling the Burlington bike path and playing with their new puppy. 

  • Beth is also a long term Board member of The Boys and Girls Club of Burlington, and Vice Chair of Dress for Success Burlington, a relatively new affiliate of Dress for Success Worldwide, that she helped launch. 

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